Want Business? You have to ASK for it.

What, ask for business? But if I am good people will know and then word will spread and then I will make money.

If only that were true.

There are plenty of moderately talented people out there who make a lot of money and plenty of extremely talented people who barely scrape by. Fair, no, but true. So, why does this happen?

It happens because the successful ones ask for the jobs and ask to be paid. This is the thing that scares the bejibers out of most creative people. The fear of rejection stops them from even asking and then they don't get work which makes them even less sure of themselves which means they are less likely to work which means their self esteem goes down which means they... You see the vicious circle.

I know I just made it sound easy. Want to work, just ask. But it actually does work.

I just started a marketing campaign for my husband's lighting design company. A new law was just passed allowing cities and towns to choose and maintain their own street lighting. So, I starting sending out letters and e-mails. Just a simple letter, asking them to work with my husband. I sent the first set of e-mails last Thursday and already we have received 4 serious inquiries. Not bad if I do say so myself and that is only one county.

Do you think these town councils would have come to us? Probably not or it could have taken months or years for them to even start working on their street lighting. So, I asked them to hire him. 

Who do you want to hire you? Go out and ask them.