Are You Running Your Business Like a Horror Film? V

Now you are working more hours than you ever would in a "regular job". So why is that?

1. You are afraid that if you stop for even one day, this precarious tower you have built will come crashing down.
   
2. You feel guilty because you should be working hard. If you took time off that would be slacking.
   
3. You don't actually know what you have to do or when it has to get done so you just keep working and hope it all happens when it is supposed to.
4. You truly believe that working 24/7 is the only way to make money in a creative business.
   
5. You are stuck in a cycle of too much work and then not enough.

Last but not least, #5.

This is so common. You market and get a bunch of work. You get caught up in the jobs. One day the jobs are over and you have no work. You market feverishly for more jobs, you get them and stop marketing. One day you run out of jobs so you start marketing again...

Ugggggggg!

This is a fairly long discussion and you can read and hear all about it in The Hearty Artist Toolkit. Here are the nuts and bolts of it all.

You have to balance your work and marketing. There will always be ups and downs but if you consistently market, even during the busy times, you will consistently get work. This does mean taking 2-4 days a month for just marketing but it is so worth the more consistent cash flow.

Marketing is part of your business, just as much as creating and doing your books and meeting with clients. So set up a schedule to market yourself and you can spread out your work time and down time.