Whether or not to even exhibit at a trade show is another question but once you are there you need to make sure you get the most bang for your buck. Trade shows are overwhelming places and even if someone is really excited about you, their brain may have been overloaded by the time they get home.
Giving out cards or one sheets or postcards is great but you have to do more. What you ask.
Get their contact information.
A simple guest book with a place to put their name and e-mail address is all you need. Then you can e-mail everyone a few days after the show to remind them why they were excited in the first place. This also allows you to track the success of the show by seeing how many of the contacts turn unto sales.
Remember, trade shows may not always pay in the short run so you need to measure how much they make you in the long run and one way to do that is to get potential client information and then follow up.
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